K-Way continues its evolution, strengthening its collaboration with Shownu—an artist who naturally embodies the brand’s spirit. With his refined yet effortless presence, he perfectly represents the balance of functionality and understated elegance that defines K-Way. His authentic, unpretentious style aligns seamlessly with the brand’s vision: innovation that speaks through simplicity.

This season, Le Vrai 4.0 takes center stage, elevating an iconic design with advanced technology. Waterproof and breathable materials ensure protection and comfort in any setting, while its clean lines are enhanced with technical details for ease of movement. Lightweight and compact, it’s designed to transition effortlessly from city life to the outdoors, without ever compromising on style.

The spring/summer collection extends K-Way’s signature approach, where innovation and design go hand in hand. Every piece is crafted with the same commitment to versatility and performance, ensuring a seamless connection between seasons. And through Shownu, this vision comes to life with authenticity and modern sophistication.