K-Way is thrilled to celebrate its 60th anniversary with In Y/Our Life – The Hidden Side of Everyday Things a global exhibition that explores the poetic side of daily life through art, design, and archives, revealing the deeper stories behind the objects we often take for granted.
BECOMING AN ICON
Sixty years of innovation
Since 1965, the brand has revolutionized wardrobes worldwide, transforming its name into a synonym for windbreaker; as essential as an umbrella yet more comfortable and practical.
While evolving over time, it has remained true to itself: classic yet contemporary, technological yet above all functional. An icon and an indispensable element in everyone’s daily life.
As we mark this milestone, we’re opening the doors to creativity and contemporary art with a special exhibition that celebrates not only K-Way but also the brilliance of other iconic brands that have defined our everyday existence.
The exhibition made its debut in February at the prestigious Museo della Permanente in Milan, offering an immersive experience into design, culture, and innovation. From there, it continues its journey, set to open during the vibrant art weeks in London, Seoul, and Paris—further connecting with the pulse of the global art scene.
SPECIAL EXHIBITION
IN Y/OUR LIFE
K-Way brought to life a unique exploration of everyday objects, unveiling their fascinating stories—from design to cultural impact.
Alongside the exhibition, visitors engaged in talks and workshops led by artists, discovering new ways to experience and create design.
Scroll through the gallery below for a glimpse of the Milan showcase, and stay tuned for the next stops on this artistic journey.
