K-Way celebrates its 60th anniversary with In Y/Our Life – The Hidden Side of Everyday Things, a global exhibition that merges art, design and archive pieces to uncover the unseen stories of everyday icons.

An invitation to rediscover the ordinary with new eyes, the unique project unites 14 artists and 13 brands, offering a poetic and visionary take on innovation, memory and style, the values that have made K-Way a timeless icon.

After debuting in Milan and continuing in London, the exhibition reaches Paris at Atelier Richelieu, reinforcing its international scope. An immersive journey of installations, talks, performances and workshops invites visitors to experience how the ordinary can become extraordinary.

Talks and workshops open the door to a shared creative experience. A chance to connect, be inspired, and explore new ways of making meaning through design. 

Scroll through the gallery below for a glimpse of the Milan and London showcase, and stay tuned for the next stops on this artistic journey.